What is a major consequence of not serving a family well in funeral services?

A major consequence of not serving a family well in funeral services is that they will likely not refer the service to others. In the context of funeral services, word-of-mouth referrals are crucial. Families often rely on recommendations from friends or loved ones during the difficult time of loss. A poor experience can lead families to feel dissatisfied and less inclined to share their experience positively with others.

The lack of referrals can significantly affect the reputation of the funeral home, as potential clients often trust the opinions of those closest to them when making such sensitive decisions. This outcome can ultimately impact the funeral home's business and growth, as referrals often lead to new clients who are seeking compassionate and competent service during a challenging time.