True or False: The licensee must explain cancellation rights to the consumer?

The statement is true because licensees are obligated to inform consumers about their cancellation rights as part of their duty to ensure transparency and protect the rights of consumers in the funeral services context. This requirement is rooted in consumer protection laws which mandate that customers are provided with clear information about their rights, including the ability to cancel a service under certain conditions. By explaining cancellation rights, the licensee helps to foster trust and informed decision-making among consumers, allowing them to understand their options and feel secure in their choices regarding funeral services. Clear communication of these rights is a critical component of ethical practice within the profession.